TGV Lyria

Lyria - Dad

Agencies: change an FCB alliance FCB


TGV Lyria and Change unveil a new poetic campaign in France and Switzerland

TGV Lyria presents its new campaign created by Change in France, in collaboration with its Swiss partner, Scholz & Friends. The campaign, which covers Paris and Switzerland, highlights TGV Lyria's new territory of expression and invites passengers to take the train and discover this neighbouring country, so close and yet so little known.

Transporting nearly 5 million passengers annually between France and Switzerland, TGV Lyria has chosen to share its message through a series of visuals filled with poetry and serenity. In collaboration with the renowned illustrator Quentin Monge, three visuals have been created to poetically express TGV Lyria's ability to smoothly and quickly connect the two countries. This campaign emphasizes the proximity between Switzerland and France, with reduced travel times: Switzerland is just 3 hours away from Paris, and Paris only 4 hours and 4 minutes from Zurich.

This professional campaign titled 'Lyria - Dad' was published in France and Switzerland in May, 2023. It was created for the brand: TGV Lyria, by ad agencies: change an FCB alliance and FCB. This Digital, OOH Outdoor, and Print media campaign is related to the Transport and Travel and Tourism industries and contains 2 media assets. It was submitted about 1 year ago by Executive Creative Director: Damien Guiol of Change & Brand Station Paris an FCB Alliance.


CEO : Patrick Mercier
Executive Creative Director : Damien Guiol
Executive Creative Director : Samy Benama
Chief strategy officer : Thibaut Ferrali
Managing Director : Laure Poquet
Head of account manager : Vincent Touchard
copywriter : Julia Ben Rabah
directeur artistique : Sabrina Bourzat
Head Production : Constance François
Illustration : Quentin Monge

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