Agencies: Los York VaynerMedia


Vayner Media and Los York have created a visually stunning campaign for Duracell batteries featuring the Duracell sponsored Williams Racing Formula 1 Team. The campaign promotes Duracell AA batteries.

“Duracell's latest technology helps power Williams Racing,” says a voiceover in one of the campaign spots. “The only batteries with PowerBoost ingredients, making them the most advanced Duracell batteries ever.”

In a series of :30 and :15 spots for TV, cinema and digital, we see the Williams Racing FW45 Race Car roar to life and burst into speeds up to 200 mph on a race course The breathtaking imagery is an integrated mix of live footage and 3D graphics created by Los York with Unreal Engine in partnership with virtual production specialists Impossible Objects.

“Unreal Engine was the right tool at the right time,” said Los York Founder and Chief Creative Director Seth Epstein. “It suited the client’s brief and gave us the flexibility to create photoreal racing sequences that are visceral and intense.”

This professional campaign titled 'UNREAL LAPS' was published in United States in May, 2023. It was created for the brand: Duracell, by ad agencies: Los York and VaynerMedia. This Integrated medium campaign is related to the Household Products industry and contains 2 media assets. It was submitted about 1 year ago.


AGENCY: VaynerMedia
Group Creative Director Kyle Arango
Associate Creative Director Kevin O'Connell
Associate Creative Director Luke Ulery
VP, Group Account Director Lisa Harap
Account Director Tara Levy
Producer Sam Reinstein

CLIENT: Duracell
Assistant Director of Marketing Alfonso Arteaga
Brand Manager Marketing Dana Rook

Director: Ergin Kuke & Seth Epstein
Creative Director: Rrgin Kuke
Managing Director: Melina Osornio-Andrade
Line Producer: Matt Rudge
Post Producer: Brandon Stevenson
Colorist Ty Roth at Co3
Audio Engineer Owen Shearer + Joe O'Connell

Impossible Objects for Unreal Engine:
CG Director & Lead Editor: Miles Cable
Joe Sill: Executive Creative Director
Luc Delamare: Visual Effects Supervisor


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