Love at First Play

Roku, the No. 1 TV streaming platform in the United States, Mexico, and Canada*, is launching its new campaign for Latin America, created by Ampfy, to introduce the Roku Streaming Stick and Roku Streaming Stick Plus™. The devices arrive on the market with the goal of simplifying the streaming experience and turning any TV into a Smart TV. Under the concept “Roku – Love at First Play,” the campaign tells the story of a man who rediscovers the pleasure of watching television after transforming his regular TV into a smart one.

With a light and humorous tone, the video shows that it’s possible to literally fall in love with your own TV—now smarter, more connected, and ready to keep up with any streamer. “Starting from the insight that many people already have a great TV at home but don’t take full advantage of its potential, we created a narrative that turns this rediscovery into a love story. It’s a fun way to show the moment audiences fall in love with their TV again,” says Mayara Ribeiro, Creative Director at Ampfy.

“The idea was to play with this reunion between people and their TVs. We wanted to show in a lighthearted way how the Roku Streaming Stick™ transforms the viewing experience, making access to content simpler and bringing everything together in one place. The product connects people with what they truly love to watch — from dozens of free live TV channels to thousands of free and paid streaming apps available on Roku,” explains Luis Bianchi, Director of Marketing at Roku International.

The campaign is already running across the brand’s social media channels, as well as on platforms such as YouTube, Meta, and HYPR.