THOSE FROM YESTERDAY, TODAY AND ALWAYS

Sabritas® presents its latest campaign, “THOSE FROM YESTERDAY, TODAY AND ALWAYS,” created by Isla México and produced by Sergio Granados of Lovster, starring very special artists: Los Ángeles Azules and Morat.

The content shows us how, over time, Sabritas® has always been present in moments of enjoyment.

In a story that blends nostalgia with the enjoyment of the present, we see Los Ángeles Azules taking a break from their intense tour, choosing Sabritas® to have a good time.

When they're offered Sabritas® in a 1996 special packaging, the whole band starts reminiscing about the great moments from that era. Success, fame, fun, and all of that, always accompanied by Sabritas®.

But everything comes to an end, and when those Sabritas® are gone, when they ask for more, they face the fact that they were the last ones.

Frustrated by this, someone very special offers them Sabritas® of the present. It's Morat who, thanks to Sabritas®, invite them to enjoy the present and share fun moments with them.

In a fun clip, we see the two bands enjoying an incredible tour together, to the rhythm of a unique version of their biggest hits. “Cómo Te Voy a Olvidar” and “Cómo Te Atreves a Volver” merge into a single song, creating a piece that only Sabritas® could achieve, honoring the past and reminding you to enjoy today.

“At Sabritas®, we believe that the joy of enjoying never changes. This campaign was born from that idea: to show how we remain part of the moments we share, now through a collaboration that unites generations and musical styles. Los Ángeles Azules and Morat represent the energy that inspires us to keep creating authentic, joyful, and flavorful experiences”, Ana Karen Esteban, Marketing Director, Sabritas®.

From PepsiCo®’s perspective, “Las de ayer, hoy y siempre®” reflects the company’s purpose of creating smiles with every sip and every bite, driving brands that stay connected to what excites people today. Staying true to its commitment to innovate from tradition, PepsiCo® puts the consumer at the center of everything it does, creating experiences that transcend generations and celebrate the taste, joy, and connection inspired by its products.

“It's always a great and exciting challenge to create a campaign for Sabritas®, but this time, the scale was completely different. Two super-famous bands, time travel, and songs that merge are some of the ingredients in this campaign that reminds us that there's always something to enjoy,” commented Celeste Dalairac and Julián Tachella, Isla's General Creative Directors.