GreenPeace Brazil


Agency: WPP


An intervention of the servers of the famous game GTA, which takes the effects of the climate crisis to the biggest city of the metaverse.
To warn against the risks of the worsening climate crisis and raise awareness throughout the world about its urgency and measures adaptation in cities, Greenpeace Brazil took the real impacts of the environmental crisis into the metaverse. The modded map will be available to users between February 22nd and 25th on the Kings Roleplay server and will bring environmental, social and economic changes, as well as exclusive missions with a socio-environmental focus. In order to pressure state governors to declare a climate emergency, the audience can access a hotsite that gathers information about the environmental crisis and there users are allow to donate to the cause and sign the organization's new petition.
Los Santos +3ºC, the most famous city in the gaming universe, and its citizens will suffer the consequences of extreme events, such as flooded areas, dry reservoirs, air pollution and a drastic decrease in fauna and flora. In addition, characters will be required to wear masks, will tire faster, and will have unique missions such as rescuing climate refugees and transporting clean water.

This professional campaign titled 'LosSantos+3ºc' was published in Brazil in February, 2022. It was created for the brand: GreenPeace Brazil, by ad agency: WPP. This Integrated medium campaign is related to the Gaming, Other, and Public Interest industries and contains 1 media asset. It was submitted over 2 years ago by Comms Intern : Ana Carolina Cesario of VMLY&R Brasil.


Advertising Agency: VMLY&R, São Paulo, Brazil


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