GreenPeace Brazil

Handle With Care

Agency: VMLY&R


Polution, illegal logging and fishing, wild animal trading. Disordely human action can lead to the extinction of species and ecological imbalance. To draw attention to the fragility of the Brazilian fauna in this scenario, Greenpeace launches a special series of advertisements entitled “Handle With Care”. The pieces created by VMLY&R were developed using printing technology with special touch-sensitive paper and are published in Go Outside, the biggest Brazilian adventure, outdoor and lifestyle magazine.

Among the animals that are represented in the advertisements, there are a few endangered Brazilian species. The copy says “Careful. Sensitive to human touch.” And then, it alerts to the fact that human’s advance is one of the main causes of extinction of fauna and flora, guiding people to donate at the institution’s website:

“The richness of brazilian biodiversity and its preservation are instrumental to the planet’s future. Greenpeace acts on several fronts to curb actions that cause ecological imbalance and the extinction of our fauna. An important pillar of this work is raising public awareness of the cause, and this campaign works exactly in that direction” comments Rodrigo Jesus, spokesperson for Greenpeace Brazil.

This professional campaign titled 'Handle With Care' was published in Brazil in April, 2023. It was created for the brand: GreenPeace Brazil, by ad agency: VMLY&R. This campaign is related to the Education industry and contains 5 media assets. It was submitted 5 months ago by Marketing Manager: Aspasia Tsampas of VMLY&R.


Agency: VMLY&R
CCO: Khodor Sleyman, Rafael Pitanguy
Executive Creative Director(s): Beto Rogoski
Creative Director(s): Denon Oliveira and Frederico Teixeira
Art Director(s): Luiz Ramon Evangelista
Copywritter: Jessyca Silva

Head of Agency Production: Nicole Godoy
Agency Production Team: Anderson Rocha, Bianca Aguiar and Vivian Moraes
Attendance: Bárbara Sarri de Andrade
PR: Paula Ganem, Gabriel Grunewald and Ana Carolina Cesario
Graphic Production: Lilian Destefani

Illustration and Handmade Design - Pict Estúdio

Production: VMLY&R
Cinematographer: Pict Estúdio
Publisher: Israel Quirino
Post-Production: VMLY&R
Animation: Fernando Yagyu

Music and Sound Company: CANJA Project
& Account Manager: Matheus Peres
Project Management: Ana Flor Bohrer and Flavia Medeiros
Musical Direction: Eduardo
Karas, Lucas Sfair, Filipe Resende
Composer: Eugênio Fim
Sonoplasty: Érica Silva
Audio Production: Bruno Vieira Brixel

KondZilla Records


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