Greenpeace GreenPeace Brazil

Earth's Day

School: Escola Cuca


Year after year, deforestation and deliberate burning have affected the entire habitat of living beings. Species are increasingly becoming extinct, and this is causing an imbalance in nature.

With this in mind, we launched the Earth's Day campaign to offer tips on how each person can combat this human action. With this, we encourage people to report whenever they see something suspicious: a fire being started, or any human action that is destroying the environment.

If everyone does their part, little by little we will preserve every part of nature.

This student campaign titled 'Earth's Day' was published in Brazil in April, 2024. It was created for the brands: Greenpeace and GreenPeace Brazil, by ad school: Escola Cuca. This Digital, OOH Outdoor, and Print media campaign is related to the Media, Other, and Public Interest industries and contains 3 media assets. It was submitted 3 months ago by Art Director: Manoel D'Alessio.


Advertising Agency (School): Escola Cuca, São Paulo
Production Company: Greenpeace
Art Director: Manoel D'Alessio
Copywriter: Marrysol Oliveira


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