The Blue Tire

Agency: TDE


Swapfiets is the world's first bicycle subscription service with nearly 260,000 members and the bikes are famous for their blue front tire. The fast growing Dutch scale-up has set itself the mission of making cities more liveable, cleaner and greener. The bicycle is the means of transport that can contribute to this. By offering a bike that always works, Swapfiets ensures a higher penetration of this means of transportation.

To accelerate it’s growth, Swapfiets teamed up with world’s best cycling team: Team Jumbo-Visma. Another iconic Dutch bicycle brand that has the same passion for cycling. The shared goal of the three year partnership is to promote cycling in daily life and to draw attention to the fact that cycling is still the best means of transportation in cities around the world. A logical match, given the team's reach and the popularity of professional cycling in Swapfiets's main markets (the Netherlands, Belgium, Denmark and France).

This professional campaign titled 'The Blue Tire' was published in Netherlands in July, 2021. It was created for the brand: Swapfiets, by ad agency: TDE. This Integrated medium campaign is related to the Professional Services, Retail Services, and Sports industries and contains 1 media asset. It was submitted almost 2 years ago by Creative: TDE of TDE.


Advertising Agency: TDE, Eindhoven, Netherlands
Strategy Director: Michiel Van Looijengoed
Account Executive: Joep Winters
Social Media Manager: Marc Schuurman
Innovation Director: Ruud Dankers
Film/Edit: Sem Roelofsma
Art-director: Tim Van Berlo
Creative Director Swapfiets: Gaby Zwaan
Vice President Swapfiets: Marc De Vries
Marketing Manager Team Jumbo-Visma: Jasper Saeijs
Commercial Manager Team Jumbo-Visma: Sander Kruis

France Parkinson's


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