The manifesto is directed to the foreigners, that need to understand that Paris is much more than just the Eiffel Tower, the Sacré Coeur ... Paris is not just an old city, it is not just the city of Love. They need to live the experience in big and discover the different sides of Paris/Grand Paris.
Grand Paris, the giant kaleidoscope is an advertising campaign for its inhabitants to make them understand what this new metropolis represents. A kaleidoscope is an optical instrument that provides a dreamlike vision, full of different facets. Today, the Grand Paris is made up of many cities, monuments, parks, forests ... the city has many facets, like a kaleidoscope. The aim of this campaign is to make the inhabitants discover all the facets of their metropolis. The population must be curious, attracted by the visuals. We want them to talk about it and start to bring the Grand Paris brand to life.
This student campaign titled 'Live it Big, Grand Paris' was published in France in January, 2020. It was created for the brand: Le Grand Paris, by ad school: EFAP. This Integrated medium campaign is related to the Hospitality, Tourism industry and contains 9 media assets. It was submitted over 2 years ago by Student - Art Director : Laura Foissier.
Advertising School: EFAP, Paris, France
Art Director: Laura Foissier
Copywriter: Chloé Estival