The Swedish pop group Lilla Sällskapet just
The text was printed with luminous paint, as an "easter egg" to all the night animals out there. And pictures of the poster were rapidly spread in social media.
This professional campaign titled 'Live for the day / Die for the night' was published in Sweden in June, 2014. It was created for the brand: Lilla Sällskapet, by ad agency: M&C Saatchi. This Outdoor medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 8 years ago.
Advertising Agency: M&C Saatchi, Stockholm, Sweden
Production company: B-Reel