see the work at http://like4lives.com
The Australian Koala Foundation’s new social media initiative, Like for Lives, urges people to post a picture of a koala on Instagram or Facebook together with the promise: For every like this picture gets, I will donate 50 cents to savethekoala.com. The immediate goal is to spread awareness of the very real threat of extinction facing koalas. And raise money to help fight it. Because let’s face it, who could resist helping a friend raise money for cute koalas - especially when the koala’s doing the asking.
This professional campaign titled 'Like for Lives' was published in Sweden in November, 2014. It was created for the brand: Australian Koala Foundation, by ad agency: M&C Saatchi. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 9 years ago.
Advertising Agency: M&C Saatchi,
Production company: The Brewery