Lira was the Italian currency before Euro. Penny Market wants now to re-introduce the prizes from 1994 for its 25th birthday promo celebrations. This is why Lira paper money made a funny comeback in these prints.
This professional campaign titled 'Like 1994' was published in Italy in March, 2019. It was created for the brand: Penny Market, by ad agency: The Big Now. This Print medium campaign is related to the Finance industry and contains 2 media assets. It was submitted about 3 years ago.
Advertising Agency: The Big Now, Milan, Italy
Executive Creative Director: Marco Peyrano
Creative Director/ Art Director: Roberto Giardinelli
Creative Director / Copywriter: Mimmo de Musso
Graphic Designer: Stefano Trolese