Lifeless Flag
Agency: Droga5
Description
Starting from a powerful visual idea, reimagining Brazil’s flag as an environmental warning, Droga5 launches “Lifeless Flag”, a campaign created for the debut of the SOS Oceano (SOS Ocean) coalition, a movement advocating for the expansion of marine protected areas in Brazil.
The project unfolds throughout October and November during COP30 and was unveiled at Rio Ocean Week, on October 23, with the symbolic hoisting of a 10-meter flag between the Museum of Tomorrow and the Rio Art Museum (MAR).
Harnessing the power of symbolism, the project combines creativity, design, and cultural relevance, reinforcing the role of advertising as a tool for social transformation and a global call to action.
Aligned with the global goal of protecting 30% of the oceans by 2030, the campaign turns the flag into a visual manifesto for the planet’s future.
The campaign also includes digital content, influencer partnerships, out-of-home actions, and bilingual activations designed to reinforce the global debate on ocean preservation, as well as a collaboration with the Sea Shepherd vessel and the participation of its founder Paul Watson, a global reference in marine conservation.
This professional campaign titled 'Lifeless Flag' was published in Brazil in October, 2025. It was created by ad agency: Droga5. This Design, Digital, and OOH Outdoor media campaign is related to the Travel and Tourism industry and contains 8 media assets. It was submitted about 1 month ago by President: Valerie Silverman Kerr of VSK Public Relations, LLC.
Credits
Creative Agency: Droga5
CEO/Creative Chairperson: Felipe Simi
Co-CEO: Brisa Vicente
Chief Impact Officer (CIO): Gabriela Rodrigues
Chief Creative Officer (CCO): Rafael Ziggy
Chief Design Officer (CDO): Diego Limberti
Executive Creative Director (ECD): Renata Leão
Creative Director: Lucas Antunes e Marcelo Diniz
Design Director: Fábio Cristo
Design Lead: Rodrigo Bonfim
Senior Designer: Israel Cunha
Art Director: Kauê Barbosa e João Cunico
Copywriter: Tiago Daltro
Chief Production Officer (CPO): Larissa Kubo
Head of Production: Stella Gafo
Production Leader: Thais Bonizzi
Video editor: Yasmin Cruz
Head of Culture and Comms: Johana Quintana
Culture and Comms Director: Bárbara Lima
PR Analyst: Luma Lopes
Partners
Produtora: Fluxa Filmes
Audio: Bumblebeat
Produção gráfica: Jorge Gaglioni
SOS Oceanos
Angela Kuczach: Articuladora da SOS Oceano
Marina Cioato: Assessoria de comunicação da SOS Oceano
Nidia Regina: Apoio em gestão SOS Oceano
Daniella Fernandes: Assessoria de imprensa, SOS Oceano
Juan Pablo Torres: Coordenação Técnica
Organizações parceiras
Sea Shpherd Brasil
Nathalie Gil: Concepção do Projeto / Apoio a estratégia e governança
Elea Moreira: Apoio em comunicação
Luana Linck: Administrativo financeiro
Projeto Golfinho Rotador: José Martins - apoio em estratégia e governança
Projeto Tubarões e Raias de Noronha
Fábio Borges: Apoio em estratégia e governança
NEMA
Maria Carolina Weigert e Renato Carvalho: Apoio em estratégia e governança
Divers for Sharks
Paulo Guilherme: Pinguim -Apoio em estratégia e governança
Rede Pro UC
Douglas Montenegro: Apoio em estratégia e governança
