Propeg 60 years - Let's flip the logic

PROPEG CELEBRATES 60 YEARS BY FLIPPING THE LOGIC

To mark its 60th anniversary, Propeg launches a bold new positioning — “Let’s Flip the Logic.” The campaign reintroduces the agency’s creative DNA through a series of surreal, thought-provoking visuals that literally invert reality — from a frozen ad man awakening to a world he no longer recognizes, to an upside-down burger, a pirate on a parrot, and even a reversed fried egg. Each piece reflects the agency’s mission: to challenge conventions, rethink what’s possible, and remind the industry that creativity still leads the way. “After six decades, we didn’t want to celebrate the past,” says Propeg. “We wanted to question the future.”