Ultima Affinity

Life-Changing Bonds

Agency: Havas


The undeniable bond between man’s best friend and their owners has been showcased in a touching new Italian campaign from pet food brand Ultima Affinity. Creatively devised by Havas Milan, the series of films explores how our lives can be changed when we find a pet that truly connects with us.
Director Frankie Caradonna comments: “As a pet lover who grew up with cats and dogs, I loved this project from day one. There’s something pure in the relationship between a pet and their owner, something that goes beyond love. When Havas Milan asked me to tell these stories, I was over the moon. We did loads of research and found so many amazing stories, but the three we chose each had something very authentic and unique.”

This professional campaign titled 'Life-Changing Bonds' was published in Italy in April, 2020. It was created for the brand: Ultima Affinity, by ad agency: Havas. This Content medium campaign is related to the Pets industry and contains 4 media assets. It was submitted almost 4 years ago.


Advertising Agency: Havas Milan / PROVIDENCE
Deputy Executive Creative Directors: Aureliano Fontana, Bruno Vohwinkel
Senior Copywriter: Andrea Zanino
Senior Art Director: Pierpaolo Bivio
Junior Copywriter: Giulia Meggiolaro
Junior Art Director: Claudia Basile
Account Director: Elena Pozzi
Account Executive: Federica Usai
Producer: Giulia Atzori
Production Company: BASEMENT
Executive Producer: Francesco Crespi
Producer: Valeria Spilotro
Production Manager: Alessandra Rosso
Assistant Producer: Alice Bergamin
Director: Francesco Caradonna / represented by Great Guns globally, excluding Italy
DoP: Mik Allen
Music: James O’Connell
Grading: Daniel Pallucca
Editing: Matteo Motzo
On set Photographer: Luca Ava


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