Description
Whether on the court or in the car, precision, performance and perfection is everything. As the Official Automotive Partner of the ATP Tour, Lexus Finland launched their own partnership with Finnish tennis pro Harri Heliövaara with a campaign that underscores their shared values of achieving perfection. Only when you refuse to rest until every detail of every detail is flawless, can you truly experience amazing.
In a campaign that avoids conventional sponsorship tropes, like overly enthusiastic poses or contrived product placements, the creative rationale is straightforward – In today's often chaotic, loud, and cluttered media landscape, a stripped-down execution exudes refined expertise and the quiet confidence that accompanies it – qualities that naturally and seamlessly connect both Heliövaara and Lexus.
This professional campaign titled 'Lexus x Harri Heliövaara' was published in Finland in June, 2025. It was created for the brand: Lexus, by ad agency: T&P. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 2 media assets. It was submitted 3 months ago.
Credits
Advertising Agency: T&P Finland
Creative Director: Timo Orre
Senior Art Director: Ben Alasuvanto
Senior Copywriter: Jusa Valtonen
Photographer: Tuukka Koski
Senior Account Manager: Sirkku Vesterinen
Creative Artworker: Kari Mikkonen
Sirkku Söderman, Business Director
Strategy and Business Development Director: Dan Rönnqvist
Senior Account Manager: Sirkku Vesterinen
Media Client Lead: Liisa Pulkkinen
Media Print and Outdoor Specialist: Päivi Leppänen
