Hustle for What Matters

Agency: Team One


Lexus has launched the “Hustle for What Matters” campaign to mark the debut of the all-new 2022 NX. The 2022 NX was designed to help NX drivers create better balance in their lives offering a design that fits every lifestyle and driving preference with the all-new Lexus Interface multimedia and the first plug-in hybrid electric vehicle (PHEV) in the Lexus lineup – the NX 450h+.
Team One led the charge on two of the campaign spots, “Hustle” and “Get Ahead.” “Hustle” showcases a job interview, where the interviewee excitedly narrates the new takes on the traditional rules for success. “Get Ahead” depicts a young driver in her new NX car surprised at the new ways her car navigates daily challenges, highlighting the new technology that allows the NX to park remotely.

This professional campaign titled 'Hustle for What Matters' was published in United States in January, 2022. It was created for the brand: Lexus, by ad agency: Team One. This Integrated medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted about 2 years ago by Account Coordinator: Angela Tejeda of Digennaro Comunnications.


Advertising Agency: Team One, Los Angeles, United States of America


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