The 2021 Lexus IS Hybrid range is so advanced that when people drive any of the models, they feel as if they are experiencing a whole new dimension of hybrid innovation, exhilarating performance and bold design. The Japanese sedan is crafted at such a high level that it feels like a form of art, similar to the manga art form which originated in Japan. We used manga, which has a natural connection to the Lexus brand, to take viewers into a world of incredible craftsmanship and unparalleled engineering.
This professional campaign titled 'A New Dimension' was published in South Africa in April, 2021. It was created for the brand: Lexus, by ad agency: M&C Saatchi. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: M&C Saatchi Abel, Johannesburg, South Africa