Description
Classic literature meets cutting-edge technology with Mastercard’s Transit Tales, a world-first AI-powered digital platform that reimagines iconic tales into brand new customised audio experiences.
Using artificial intelligence and real-time transit data, Transit Tales creates personalised audio stories matched to the exact duration of a commuter’s train journey. It then lets users select from eight beloved classics such as The Great Gatsby, The Jungle Book, Romeo & Juliet, The Wizard of Oz and Dracula and reimagine them in unexpected genres: Mystery Thriller, Dystopian Adventure, Superhero Saga, or Science Fiction. The result? Entirely unique, AI-generated narrations that might see Dracula retold as a sci-fi tale from Bondi to Cronulla, or The Jungle Book transformed into a mystery thriller between Bankstown and Tempe.
Each story is also available in transcript format to ensure accessibility and inclusivity.
At the end of the listening experience, travellers can also purchase the original books in audio, transcript or hardcopy.
The platform is now available to the over 1.2 million daily travellers across Sydney’s train and metro network.
This professional campaign titled 'Transit Tales ' was published on August 29, 2025. It was created for the brand: MasterCard, by ad agencies: HERO and McCann Worldgroup. This Audio, Digital, and OOH Outdoor media campaign is related to the Finance industry and contains 6 media assets. It was submitted 3 months ago by Associate Creative Director : Shane Geffen of VMLY&R Melbourne .
Credits
Executive Creative Director: Shane Geffen
Creative Director: Andrew Woodhead
Senior Art Director: Mitch Sutton
Senior Copywriter: Josh Campbell
Designer: Georgia O'Sullivan
Producer: Matilda Ailie Raymond
Business Director: Vincent Pled
Head of Strategy: Lu Vardy
Head of Production: Roz Scrimshaw
Group Business Director: Paul Binikos
Group Account Director: Sanja Zanelli
Production: Nakatomi
