For World AIDS Day, Santé Publique France dreamt up an experience to raise awareness about the progress of treatments and to fight all the forms of discrimination which the HIV-positive face. They asked Christine Aubère (HIV positive for 31 years), Andréa Mestre (HIV positive for 7 years) and Nicolas Aragona (HIV positive for 11 years) to write a letter to themselves on the day they found out they were HIV positive.
This professional campaign titled 'Letter To Myself' was published in France in December, 2021. It was created for the brand: Santé Publique France, by ad agency: Dentsu. This Film medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted about 1 year ago by Copywriter : Damien of ISOBAR.
Advertising Agency: Dentsu France , Paris , France
Ceo: Cécile Bitoun
Executive Creative Director: Emmanuel Bougneres
Art Director: Allan Huon
Copywriter: Damien Lebreuilly
Strategic Planner: Marion Mondoloni
Director Of The Social: Dan Dasse
Head Of Development: Juliet Giron
Production Director: Anthony Raton
Project Director: Élodie Roblin
Social Media Manager: Marine Lefebvre