On International Women’s Day, the players of Cruzeiro, one of the biggest soccer clubs in Brazil, took the field for a Brazil Cup match wearing a different jersey: the numbers on their back showed statistics about the severe inequalities and violence suffered by Brazilian women. Those numbers were collected by the NGO Azmina.
This professional campaign titled 'Lets change the numbers' was published in Brazil in June, 2017. It was created for the brand: Cruzeiro, by ad agency: NEW360. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: New360, Belo Horizonte, Brazil
Creative Directors: João Delpino, Angela Dourado
Art Director: Rodrigo Carvalho
Copywriter: João Marcelo Meira
Producer: Lucas Cavazza