Inspired by the Champions League, the biggest interclub soccer championship in the world, Pepsi invited some soccer tickets collectors and asked them to exchange their most valued one for a Champions League finals ticket. Some of them have said "yes," others "no." And those that had proved their true love for the sport have won the real prize.
This professional campaign titled 'Memory Exchange' was published in Brazil in June, 2017. It was created for the brand: Pepsi, by ad agency: Rapp. This Experiential medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising Agency: Rapp, São Paulo, Brazil
Creative Director: Felipe Andrade
Art Director: André Marchesi
Copywriters: Henrique Guimarães, Lucas Sliva
Production Company: Trator Filmes
Director: Will Mazzola