Climate change has become one of the most pressing issues of our times. At the same time trust in institutions is hitting an all time low. This has left people questioning what governments, companies and organisations are doing to fight climate change, how they take responsibility for, and are contributing to a more sustainable society. Göteborg Energi, being a municipal energy company, is owned by the citizens of Gothenburg and for decades the company have been working relentlessly to make the city a more sustainable and better place to live in. To start shift the residents perception about sustainability we decided to harness/use what is at the core of being a municipal company; the strength of being a collective and the demand on openness and transparency. This means showing that Göteborg Energi has the muscles to take action on a system level (hence releasing some pressure on the individual to solve the problem) and being able to talk about all the initiatives they are doing in a simple and comprehensible way.
This professional campaign titled 'Let's Keep It. Together.' was published in Sweden in May, 2020. It was created for the brand: Göteborg Energi, by ad agency: Stendahls. This Outdoor medium campaign is related to the Industrial, Agriculture industry and contains 5 media assets. It was submitted over 3 years ago by CCO: Martin Cedergren of Stendahls.
Advertising Agency: Stendahls, Gothenburg, Sweden
Copywriter: Mikael Andersson
Art Director: Alexander Skoglund
Chief Creative Officer: Martin Cedergren
Planner: Åsa Källström
Project Manager: Anna Lotto
Client Director: Marie Wümer
Copywriter: Elin Falkman
Designer: Samuel Forsström