Let’s Go for More Stories. Let’s Go Argentina

In May, Omnicom officially launched Bernbach worldwide, its global agency for Volkswagen, as a strategic partnership for the business. The name pays tribute to legendary advertising executive Bill Bernbach, co-founder of DDB.
In Argentina, the team — led by Pablo Banchieri, Carolina Falkinhoff, and Fernando Tchechenistky as Creative Partner — began working at the start of the year, with responsibilities covering Volkswagen Group’s entire communication process, from creative and media strategy to content production, AI systems, product communications, and trade marketing, among others.
This May, the newly established local office presents “Let’s Go for More Stories. Let’s Go Argentina,” a 360° campaign that will run across multiple platforms and draws on the personal connection Argentines have with their Volkswagen, within the context of the FIFA World Cup.
“In the midst of so many World Cup commercials with similar messages and approaches, we felt it was important to have our own voice — one that connects with our longtime users, making them feel we are speaking directly to them, and that with their VW, they now have the chance to live one more story,” says Fernando Tchechenistky, Creative Lead at Bernbach.
The commercial was produced by Landia and directed by Agustín Carbonere.