Grill For America | Priorities

Get ready to click those tongs because grilling season is here, and Bud Light is cooking up something special! To celebrate the unofficial sport of summer and America’s 250th anniversary, Bud Light is debuting a brand-new campaign centered around prioritizing your grilling game this season.

The campaign is headlined by a new spot, “Priorities,” where Peyton Manning and Emmitt Smith show just how far they will go for Bud Light and the ultimate backyard grilling setup. Additionally, to celebrate America’s 250th anniversary, Bud Light has unveiled new patriotic products and packaging where a portion of all proceeds will be donated to Folds of Honor in support of educational scholarships for the families of fallen or disabled military service members and first responders.

Bud Light's summer campaign also includes a $250,000 sweepstakes unlocking the ultimate grilling essentials.

Todd Allen, SVP of Marketing for Bud Light and Budweiser at Anheuser-Busch, said: "Grilling is a top priority every summer, but the ultimate set up is not complete without ice cold Bud Light nearby. As we cheers to America’s 250th anniversary all summer long, we’re thrilled to join our longtime friends Peyton Manning and Emmitt Smith in our latest campaign that showcases how they will do anything for Bud Light and grilling season, while helping fans around the country enjoy the season with tons of grilling giveaways and our new patriotic packaging.”

Bud Light & Grilling Are The Top Priority This Summer

In the new “Priorities” spot, Peyton Manning and Emmitt Smith are checking out the ultimate backyard grilling set up Manning went great lengths to create. Complete with multiple Traeger grills, a retractable TV that pops up to show Manning’s career highlights at the double click of grilling tongs, and of course, Bud Light on tap, Manning has perfected his space.

But after showing Smith how he prioritized keeping his Bud Light cold and his Traeger grills hot, Manning hilariously reveals his house in mid-construction, explaining it won’t be ready until “probably next year” now that his backyard is complete. The :15-second spot will air across linear, streaming and digital, starting today.

Peyton Manning said: “There’s nothing better than teaming up again with Emmitt and Bud Light to enjoy some beers and fire up the grill as we cheers to America’s 250th. Bud Light will be there every step of the way with its new patriotic packaging and $250,000 giveaway that will give one lucky fan the chance to Grill Like A Pro all summer long. Cheers, America!”

Emmitt Smith said: “I’ve spent a lifetime around football, but now, with Bud Light and Peyton, we’re celebrating another great American tradition: grilling season. Starting with our new commercial and continuing all summer long with new Bud Light packaging and an epic opportunity to win the ultimate grilling setup, everyone should get in the backyard for a good old-fashioned BBQ with an ice-cold Bud Light, just like me.”

Red, White, and Classic Bud Light Blue Patriotic Packaging

In celebration of America's 250th, fans 21+ will be able to enjoy new Bud Light packaging all summer long as the brand releases a limited-edition patriotic pack with a striking red, white and blue design that will support longstanding Anheuser-Busch partner, Folds of Honor.

Bud Light will unlock “American Beers For American Heroes” at select locations as a portion of proceeds from both the patriotic pack and Bud Light draft will be donated to support Folds of Honor’s mission of providing educational scholarships to the families of fallen or disabled military service members and first responders.

During its 16-year partnership with Folds of Honor, Anheuser-Busch – alongside its wholesalers and partners – has donated over $37 million, funding over 7,400 scholarships.