When we think of well-being at home, we often think of the comfort of a sofa or a bed, the luminosity or the decoration. But rarely our heating or air conditioning system. However, studies show that thermal discomfort is the number one complaint of housing in France (barometer Qualitel/Ipsos 2020). With this in mind, Atlantic, the French leader in thermal solutions, has decided to evolve its brand platform with a major objective: to make the French aware that a well-equipped house is the assurance of feeling good at home. And who better than a leader like Atlantic to ensure this comfort? A platform that is expressed through a new brand signature: "Atlantic. We feel good in your home."
This professional campaign titled 'It feels good in here' was published in France in May, 2021. It was created for the brand: Atlantic, by ad agency: Ogilvy. This Film medium campaign is related to the Electronics, Technology and House, Garden industries and contains 3 media assets. It was submitted almost 3 years ago.
Advertising Agency: Ogilvy Paris, France
Presidents: Matthieu Elkaim, Emmanuel Ferry
Chief Creative Officer: Matthieu Elkaim
Creative Directors: Régis Boulanger, Romain Repellin
Art Director: Julien Bon
Copywriter: Victor Chevalier
TV Producer: Barthélémy de Champsavin
Account: Hubert d’Arrouzat, Amandine Lesselingue
Director: Cloé Bailly / Caviar