Description
TBWA\Paris and Le Chocolat des Français (the Chocolate of French Men) launch "Le Chocolat des Françaises" (the Chocolate of French Women), an original collection celebrating four exceptional women forgotten by history.
To mark International Women's Day on March 8, 2024, Le Chocolat des Français, in collaboration with its agency TBWA\Paris, is launching "Le Chocolat des Françaises." A new range of four chocolate blocks designed to highlight pioneering women who left their mark on French history, but who have been unfairly forgotten by history.
To bring these inspirational figures to life, TBWA\Paris and Le Chocolat des Français came up with a series of chocolate blocks featuring the brand's distinctive and recognisable design. Each block features a woman who pioneered in her field, accompanied by an exclusive snapcode. By scanning them with Snapchat, the illustrations come to life, offering a unique interactive experience featuring four exceptional women:
Alice Guy: Director, screenwriter, and producer, she directed the first fiction film in cinema history.
Marthe Gauthier: Physician and paediatrician, she discovered the chromosomal anomaly responsible for Down's syndrome.
Olympe de Gouges: A politician and pioneer of feminism, she campaigned for gender equality to be enshrined in the French Constitution.
Sophie Germain: Mathematician, she worked on the elasticity of metals. Without her work, the Eiffel Tower would not exist.
Each of these women humorously recounts her story and how she was erased from history.
The campaign, true to the brand's humorous and colourful DNA, was produced in partnership with the talented directors and illustrators at Eddy Production. The campaign will be broadcast from March 8, 2024, while the chocolate blocks will be available exclusively on the Chocolat des Français website and instore from mid-February.
Le Chocolat des Français isn't just celebrating these women on March 8. For every block sold, €1 will be donated to the charity "Dans le Genre égales" which works to promote gender equality. Online, people are also invited to suggest new names of forgotten pioneers to expand the collection.
This professional campaign titled 'Le Chocolat des Françaises' was published in France in March, 2024. It was created for the brand: Le Chocolat des Français, by ad agency: TBWA\Paris. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted 7 months ago.
Credits
Client: Le Chocolat des français
Agency: TBWA\PARIS
Le Chocolat des Français: Paul-Henri Masson, Matthieu Escande
Chief Creative Officers: Benjamin Marchal, Faustin Claverie
Copywriter: David Philip
Art Directors: Olivier Mularski, Pauline Sénéchaut, Cyrielle Declarey
Technical Director: Guillaume Rancurel
Lead Developer: Sidney Bourgallé
Junior Strategic Planner: Amélie Pierre
Account Lead: Chloé Loison
Account Director: Margaux Laurançon
Sound Production: ELSE
Sound Director: Fanny Mithois
Sound Engineer / Sound Designer: Alexandre Robieux
Animation Production: Eddy
Animation Studio: Eddy Studio
Producer: Julie Paturle
Line Producer: Maria Markova
Pre-Production Manager: Charlotte Geysels
Head of Studio: Jean-Rémi Perrin, Jonathan Zahut
Tech: Bruno Le Levier, Pascal Lopes
Alice Guy:
Illustrator & Director: Leila Courtillon
Animation: Iris Abols
Marthe Gauthier:
Illustrator & Director: Clément Soulmagnon
Animation: Lana Choukroune, Lucia Alessandri
Olympe de Gouges:
Illustrator & Director: Clément Soulmagnon
Animation: Mélanie Gohin
Sophie Germain:
Illustrator & Director: Léa Bancelin
Animation: Iris Abols