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Le Chocolat des Français

Le chocolat des Français spices up Valentine’s Day

Agency: TBWA\Paris


Le chocolat des Français is releasing a limited edition of ginger bars, known for their aphrodisiac properties.
The campaign features couples who have fallen into a routine. In the middle of the visual, the tablet calls on them to spice up their Valentine's Day evening thanks to optical illusions combining everyday elements and sexual ambiguity. The campaign comes in form of five colorful visuals, all created by different illustrators.

This NSFW professional campaign titled 'Le chocolat des Français spices up Valentine’s Day' was published in France in February, 2022. It was created for the brand: Le Chocolat des Français, by ad agency: TBWA\Paris. This Print medium campaign is related to the Confectionery, Snacks and Food industries and contains 5 media assets. It was submitted about 2 years ago.


Advertising Agency: TBWA\Paris
Account Lead: Stéphanie Caude, Chloé Loison 
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Director: Olivier Mularski
Copywriter: David Philip
3D: Younes Chekouh, Thomas Milvaux 
Print: EG++
Media: Pierre Draber
Fruits : Simon Landrein
Flower: Anaïs Lefebvre
Cocktail: Paul Thurlby
Eiffel Tower: Laurene Boglio
Candle: Aurore Carric 

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