Translate Your Heart

Rask AI is an AI platform for audio and video localization, that helps creators, global businesses, and educators reach a bigger audience and save time and resources on localizing their content. But Rask AI is also on a mission to be an ambassador for AI technology, sharing stories and inspiring a broad audience with examples of how AI can make the world a better place.

As a brand tackling language barriers, Rask AI reached out to people who know firsthand what it's like to have a language barrier… with their closest ones—be it family, partners, or friends. This includes multicultural families and those with immigrant or indigenous backgrounds. The topic is relevant worldwide.
To show support and demonstrate how AI can positively impact daily life, Rask AI launched the 'Translate Your Heart' campaign. At the heart of this campaign is a landing page where anyone can translate warm wishes for their loved ones, overcoming language barriers in just a few clicks, for free, and without any special registration. The AI in this campaign not only translates video into over 130 languages but also clones the original voice in 28 languages. This meant that during the winter holiday season, when the campaign was launched, people could preserve the warmth and originality of their voice. The AI translation technology was specifically simplified for the campaign, making access to translations as barrier-free and intuitive as possible.

The campaign also featured a series of documentary-style videos where real people from around the world shared their experiences with language barriers in their families. The campaign was further supported by influencers from Germany, USA, France, Canada, Japan, Australia, and other countries, who shared their personal stories and showed how they used AI translation for their purposes.

In the first 20 days of the campaign, over 3000 videos were generated on the landing page, and the campaign's social media reach (X, Instagram, Facebook, TikTok) exceeded 5 million.

RASK AI combined easy AI dubbing and voice cloning technology with the goal of raising awareness about family language barriers and offering their support to people. In a world where many are still unfamiliar with AI technologies and don't see how they can be used in real life, it's important to showcase different use cases.