We all love to take photos when we’re with friends and family to capture memories and cherish the special moments that bring us together. But there’s a problem: most holiday pictures are terrible – especially when you give your phone to a waiter. Photos get cropped, out of focus, or worse with a finger on the lens!
Bad photos don’t make it to beautiful frames and they get forgotten.
What if we could make every waiter at Hilton a truly great photographer of precious memories?
Introducing “Waitographer” – an internal program upskilling the Hilton staff – delivering them an official certificate training as mobile photographers. Led by Roger Moukarzel – an internationally acclaimed Lebanese photographer – we created the first mobile photography workshop especially dedicated to waiters of Hilton’s properties.
All waiters who complete the course are given a special pin to mark them as certified waitographers and to be easily recognized by customers on the ground.
This professional campaign titled 'Waitographer' was published in United Arab Emirates in February, 2022. It was created for the brand: Hilton, by ad agency: TBWA\RAAD. This Film medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted 10 months ago.
Advertising Agency: TBWA\RAAD