Real estate agents are in the bullseye and are increasingly criticized. As a result, people prefer to handle their property on their own. Orpi, France’s leading network of real estate agents, wanted to restore trust and further build differentiation amongst its various target audiences. Therefore the idea was to twist a market convention by empowering the one who is really ideally positioned to speak convincingly about a property, namely… the property itself!
This professional campaign titled 'Le Bien' was published in France in September, 2018. It was created for the brand: Orpi, by ad agency: Hungry and Foolish. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: Hungry and Foolish, Paris, France
Creative Director: Emmanuel François-Eugène
Art Director: Quentin Delachaux
Copywriter: Stéphane Le Frapper