Description
54 assets. 7 countries. 17 cities. 1 team.
Most people would read that and assume a large production team, a long timeline, or both.
It was neither.
When inDrive needed to launch a driver acquisition campaign across Mexico and Latin America, the challenge wasn't creative — it was structural. How do you speak to drivers in 17 different cities, each with different offers, different mechanics and different contexts, without rebuilding everything from scratch for every market?
We built an AI-powered production system that turned 2 original videos into 18 localized adaptations and 54 total assets — fast enough to hit a tight regional launch window, specific enough to feel local everywhere.
The campaign is a great example of how AI can be used not just as a creative experiment, but as a practical production tool for regional marketing: helping one team turn a complex, multi-market launch into a flexible communication system.
This professional campaign titled 'LATAM Drivers campaign' was published in Colombia, Mexico, and Peru in June, 2026. It was created for the brand: inDrive, by ad agency: inlab. This 360°, Digital, and OOH Outdoor media campaign is related to the Transport industry and contains 1 media asset. It was submitted about 3 hours ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
inDrive team:
Head of Global Drivers Marketing - Anastasia Terentieva
Marketing Head Andean+Chile - Ksenia Nikisheva
Marketing Managers LATAM - Annya Domenech, Pamela Aridjis, Isabele Feliciano, Mariangela Celia Gentile
Senior Head of Brand Strategy - Mikhail Dobrov
Media Team Lead LATAM - Aleksei Kazakov
Media Managers LATAM - Melanny Pancorbo Aguayo, Eduardo Martín Reategui Kuroiwa, Fernanda Bahiana Bastos, Andrea Hernández
Senior Digital Media Manager LATAM - Karina Chotchaeva
Digital Media Manager LATAM - Catalina Arboleda
Digital Lead LATAM - Daria Pavlovskaya
Digital Marketing Specialist LATAM - Evelina Faizulina, Alex Varonin, Daria Marukhlenko
inlab team:
Creative Team Lead LATAM - José Torreblanca
Creators LATAM - Jorge Fernandez, Saúl Bonilla
Senior Designer - Federico Sánchez
Marketing Communications Managers LATAM - Valentina Zubareva, Maria Ivanova, Alina Iumagulova
Marketing Communication Team Lead - Maria Lebetskaya
Director of inlab - Mikhail Naliukhin
Production Lead - Lana Lee
Senior Producer - Dmitry Lashkin
Strategic Planner - Ricardo Castellanos de la Peña
Creative Copywriter Brazil - Maria Camargo
Designers - Oleg Peters, Eliana Serrano, Ian Van-Camps
Web Production - Ivan Loktev, Anna Abramova, Annet Sukhareva, Nataliya Bogdanova
Senior Digital Producer - Ekaterina Androsova
Production:
AI Studio - 2A
Director - Sasha Kuznetsov
Post-production producers - Sasha Shomodi, Ksenia Kravtsova
Editing - Slava Kosachev
Sound - Ravshan Kuznetsov
