3 hours of gaming live with 3 pro Call of Duty players. 5 challenges to realise live, given by their community.
In 3 hours only and without paid media :
+2,5M people reached
Top 2 Trending Topic on Twitter France
10K unique Twitter users engaged
80K views on Twitch
This professional campaign titled 'La Grosse Game #GGCdiscountGaming' was published in France in February, 2021. It was created for the brand: Cdiscount, by ad agency: Digital Playas. This Digital medium campaign is related to the Gaming and Retail Services industries and contains no media assets. It was submitted about 3 years ago by Head of Strategy & Social Media: Robin of Digital Playas.
Advertising Agency: Digital Playas, Paris, France
Ceo: Elliot Brame
Head Of Social Media: Robin Delépine
Brand Content Manager: Hugo Frenay
Project Director: Vincent Hernandez
Art Director: Vincent Pounchou
Community Manager: Benjamin Garnier
Community Manager: Emma Descamps