For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live.
This professional campaign titled 'La Cimade - Run, La Cimade - Jump, La Cimade - Swim, Win,...' was published in France in September, 2017. It was created for the brand: La Cimade, by ad agency: Josiane. This Film medium campaign is related to the Public Interest, NGO industry and contains 11 media assets. It was submitted over 4 years ago.
Advertising Agency: Josiane, Paris, France
Art Directors / Copywriters: Valentin Guiod, Min-Hyung Choi
Photographer: Espen Rasmussen