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Tile of Spain Ascer

El Ingrediente Secreto / L’Ingrédient Secret / The Secret Element

Agency: Weber Shandwick

Description

“L’Ingrédient Secret” explores the discreet presence of European ceramics within our most everyday spaces. Each piece carries the imprint of a process rooted in respect — for people, for ideas, and for the environment — becoming an intimate landscape that accompanies daily life. A portrait of the human values that shape every surface.

This professional campaign titled 'El Ingrediente Secreto / L’Ingrédient Secret / The Secret Element' was published in France, Spain, and United Kingdom in September, 2024. It was created for the brands: Ascer and Tile of Spain, by ad agency: Weber Shandwick. This Digital and Film media campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 1 year ago by Sonico.

Credits

Brand: Tile of Spain / ASCER
Agency: Weber Shandwick Madrid
Head of Creative: José Luis Curcio

Production House: Olga Lee
Production Service: Prelude Barcelona

Director: Andres Hosman
DP: Adrián Nogueira
Additional Unit Director: Oliver Garland
Executive Producer: Mariana Gascue Deus
Local Producer: Gabo Mylsztejn
Production Manager: Miriam Sasiain
AD: Silvia Martínez
Gaffer: Quique Cantero
Camera Assistant: Alfredo Suárez Pana
Steady: Bujardon
Art Director: Esther Ventu
Outfit: Lola Villaescusa
Cast: La Santa
Editor: Maxi Muniz
Color Grade: Fernando Drömer
Post: Tano Napoli Lubetkin, Andres Hosman
Post Coordinator: Sofía Sartorio
Music & Sound Design: La Mayor

Produced in Barcelona for Spain, United Kingdom, France, Italy, and Germany

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