As a consequence of long Covid, up to 80% of people infected by the virus have lost their sense of smell. To help them, communications agency L’Associé and craft brewery Paname Brewing Company have worked together to develop an exceptionally aromatic new line of beers, the first ever designed to help people with anosmia, one of the most common symptoms of COVID 19, retrain their sense of smell.
This professional campaign titled 'L’Associé Creates Aromatherapy in a Can with Paname Brewing Company' was published in France in November, 2021. It was created for the brand: Paname Brewing Company, by ad agency: L'Associe. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 2 years ago.
Founder, Director of Creation: Gilles RIVOLLIER
Creative Directors: Mark FORGAN, Jamie STANDEN
Art Director: Chloé CAMILLE
Assistant Art Director: Manon ESCARRAT
Client Director: Anne-Laure COMPAS
Account Manager: Marion TRYANT