electriclime° and Riot Games have linked up once again to create a second film as part of the VALORANT ‘Game Changers’ series to show the strength of women in esports.
Following on from telling the story of Thai player Jinny, this second documentary-style spot showcases Japanese star Kohal through the VCT Game Changers Tournament.
The project was once again directed and edited by Singaporean filmmaker Daniel Marjan, with the electriclime° team travelling to Berlin for the shoot.
This piece focuses on Kohal, whose dream is to become the number one esports player in Japan, proving there is no difference between men and women in esports.
Having been told in her life that she is ‘weak because she’s a woman’, Kohal and her teammates are determined to prove those doubters wrong and show how strong they can be.
The style of the project combines run-and-gun documentary filmmaking with thought-out cinematic profiles, with the intention to capture the sincere emotions and stories of the lead character.
This professional campaign titled 'Kohal' was published in Germany, Japan, and Singapore in August, 2023. It was created for the brand: Riot Games, by ad agency: electriclime°. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 4 months ago by electriclime° of electriclime°.
Client | Riot Games
Production Company | electriclime°
Director: Daniel Marjan
DoP: Jonan Liang
Executive Producer: Michael Ahmadzadeh
Senior Producer: Dora Claire David
Creative Director: Pabz Alexander
Head of Production: Rory Cavanagh
Sound Recordist: Alberto Sanchez Nue
Primary Editor: Daniel Marjan
On set Japanese Assistant: Yukiko Tanno
Japanese translator: Rochelle Edelweiss Boon