Campain Board 1 (Social Media)
Campain Board 2 (Lol Client)
Campain Board 3 (Web)
Description
"Lategame" es una campaña creada por y para gamers, para concientizar al público sobre los peligros de una vida sedentaria, pero, con un enfoque más motivacional sin apelar a la culpa, con la figura de Braum como ejemplo.
This student campaign titled 'Lategame' was published in Guatemala in May, 2026. It was created for the brands: League of Legends and Riot Games, by ad school: Universidad de San Carlos de Guatemala. This Content, Design, and Integrated media campaign is related to the Gaming industry and contains 4 media assets. It was submitted 4 days ago.
Credits
Advertising Agency (Universidad de San Carlos de Guatemala): Guatemela City, Guatemala
Production Company: Estudiantes, Guatemala city
Art Director: Angel David Augusto Guevara Cruz
Copywriter: Ana del Rosario Escalante Rivera
Photographer: Riot Games resources
