electriclime° and Riot Games have combined to celebrate the very best of female empowerment with a new VALORANT ‘Game Changers’ film.
Directed by up-and-coming filmmaker Daniel Marjan, the electriclime° team travelled to Berlin for the shoot, grabbing the real essence of what it is to become and be a top female player in the esports world.
The documentary-style film follows Jinny, who is attempting to change the mindset of esports and prove she can compete at the very top of the competition.
The Thai player wanted to prove that there is no difference between men and women in the sport by taking her team all the way to the VALORANT Game Changers Championship Tournament.
The style of the project combines run and gun documentary filmmaking with thought-out cinematic profiles, with the intention behind it to capture the sincere emotions and stories of the lead character.
However, the piece also deviates just enough away from a pure documentary style, so that elements of visual ambiguity and texture could shine through.
This professional campaign titled 'Jinny' was published in Germany, Singapore, and Thailand in April, 2023. It was created for the brand: Riot Games, by ad agency: electriclime°. This Content and Film media campaign is related to the Gaming and Sports industries and contains 1 media asset. It was submitted 5 months ago by electriclime° of electriclime°.
Client | Riot Games
Production Company | electriclime°
Director: Daniel Marjan
DoP: Jonan Liang
Executive Producer: Michael Ahmedzadeh
Senior Producer: Dora Claire David
Creative Director: Pabz Alexander
Head of Production: Rory Cavanagh
Sound Recordist: Alberto Sanchez Nue
Primary Editor: Daniel Marjan
Thai Translator: Nicholas Yan Cheuk Law