The President's Dairies

School: Miami Ad School Europe


What do you do when a president hates vaccines, but absolutely loves condensed milk? You mix them.
Even after 600.000 Brazilians deceased from Covid, the anti-science president, Bolsonaro, still speaks against vaccines. So Nestlé introduced a new line of his beloved condensed milk, with three new options named after the main vaccines in Brazil: Pfizer, AstraZeneca and Coronavac.
Because who knows, maybe if you mix just a little bit of science in Bolsonaro's favorite thing, it's suddenly not so hard for him to swallow.

This student campaign titled 'The President's Dairies' was published in Germany in April, 2022. It was created for the brand: Nestle, by ad school: Miami Ad School Europe. This Integrated medium campaign is related to the Food and Health industries and contains 1 media asset. It was submitted 6 months ago by Copywriter: Yago Guimaraes of Miami Ad School Hamburg.


Advertising School: Miami Ad School Europe, Hamburg, Germany
Copywriter: Yago Guimaraes
Art Director: Yani Gabriel


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