Du Pareil au même


Agency: Les Gaulois


What if we let children decide for their parents?
Children, they don’t decide on anything, especially when it comes to clothes. Du Pareil Au Même and their agency les Gaulois have thought up an experiment where the roles are reversed.
For one day, children are going to dress their parents as they wish. The goal of this experiment is to raise awareness among parents that their children are entitled to their own tastes and would like to have more freedom to dress the way they want.
Three parents and their children took part in this experiment which will be aired on social media on…
Other parents and children are asked to do their own experiment and share it.
#KIDSREVENGE, a viral social challenge that puts parents in their place and gives back children’s freedom.

This professional campaign titled '#KIDSREVENGE' was published in France in August, 2017. It was created for the brand: Du Pareil au même, by ad agency: Les Gaulois. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Les Gaulois, Paris, France
Chief Creative Officer: Xavier Beauregard
Creative Director: Alexandre Drouillard
Art Director: Florence Vignon
Copywriter: Vanina Guillier
Tv Prod: Menelle Bensalah
Production / Sound: HRCLS
Director: Marc Cortes


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