HORNBACH kicks off the gardening season with a campaign that only the No.1 project hardware store could conceive. At the heart of what’s probably HORNBACH’s most complex spring campaign of all time is a madcap advert of epic proportions (2:14 minutes long), showing what can happen if you don’t look after your garden in spring: It will simply find its own way to the nearest HORNBACH store – even if it must steal your car to get there. Not surprisingly, chaos ensues, including illegal car races and vomiting bushes.
This professional campaign titled 'Unleashed' was published in Germany in March, 2022. It was created for the brand: Hornbach, by ad agency: Heimat Berlin. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted 7 months ago.
Agency: Heimat Berlin
Film Production: Stink Berlin
Music: Finger Music & Sound Design
Sound Design (LOFT): David Arnold