Alorica Guatemala wanted to recruit candidates with an intermediate level of English for the ELT program. That's why we created karaoke test, an activation where we could measure the English of the candidates in a different and fun way.
This professional campaign titled 'Karaoke Test' was published in Panama in June, 2017. It was created for the brand: Alorica, by ad agency: Independiente. This Experiential medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Independiente, Panama, Panama
Creative Directors: Dennis De Ycaza, Jonathan Lasso
Art Director: Luis Alvarado