Domino's organized Iftar Table for people from diverse backgrounds who usually spend Ramadan alone without family and friends. The aim was to encourage communication and interaction between them. This table included interactive activities such as describing a set of nationalities with one word. After sharing the comments, the invitees found out that there are many stereotypes but after talking and chit-chatting together, they discovered that all these descriptions were wrong and that the only way to judge someone is by actually knowing him and communicating personally with each other.
This professional campaign titled 'Domino’s Table' was published in Saudi Arabia in June, 2017. It was created for the brand: Domino's Pizza, by ad agency: Bold. This Experiential medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: Bold Agency, Riyadh, Saudi Arabia
Creative Directors: Mohamad Baalbaki, Ziad Abo Rejily
Art Director: Jad Fadel
Digital Artist: Mohammed Hassan
Copywriters: Abdullah Alobodi, Mansour Alobodi
Production House: Frame Studio
Additional Credits: Tajammul Khan