Action Contre La Faim

Justice for Muttur

Agency: TBWA


On 4th of August 2006, 17 aid workers from Action Contre la Faim were murdered in the offices of the NGO in Muttur, southeastern Sri Lanka, while violent fights were taking place in the city. Since 2006, Action Contre la Faim is fighting for the opening of an international investigation supervised by the United Nations. To finally shed light on the circumstances and on those who are guilty of this massacre. To make sure this crime doesnʼt remain unpunished. To raise awareness, the film presents a fictitious testimony. Without falling into the free violence pitfall, the film manages to express the terrible reality with astuteness and poetry. Symbolically playing with the white NGOʼs T-shirt and the victimsʼ blood shedded on it, the film tends to give a voice to the last witnesses of this horrible day of August 4th, 2006. The talent of the director Luis Nieto who mixes realism and metaphor makes this testimony visually both powerful and striking. Today is the last chance to finally open an international investigation. For action: sign the petition online (in the video petition or on and share the movie.

This professional campaign titled 'Justice for Muttur' was published in France in October, 2012. It was created for the brand: Action Contre La Faim, by ad agency: TBWA. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 11 years ago.


Advertising Agency: TBWA\Paris, Boulogne Billancourt, France
Creative Directors: Rémi Noël, Eric Holden
Art Director: Nicolas Dutartre
Copywriter: Glen Troadec
Agency producer: Blaise Izard
Sound Production: \E\Else
Sound Production: Fabrice Pouvreau
Director: Luis Nieto
Production company: Wanda
Advertising Agency: Anne Vincent, Claire Botreau, Franck Botbol, Hugues Cholez
Advertiser: Anne Degroux, Arnau

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