Yahoo • Yahoo! • Yahoo Mail
Just You!
Schools: Universidad Autónoma de Occidente • Universidad Jorge Tadeo Lozano
Description
In 2024, getting a unique email address has become a headache for Gen Z and Alphas. With 4.6 billion email accounts worldwide, most simple names disappeared years ago, leaving younger users stuck with awkward addresses full of random numbers, letters, and names that don’t represent them.
We decided to reconnect with younger generations by transforming our oldest asset: the @yahoo.com domain to create the first modular domain system, allowing users to choose flexible, fresh, and customizable addresses, this way, we gave up our name so hundreds of young people wouldn’t have to give up theirs.
This student campaign titled 'Just You!' was published in Brazil and Colombia in May, 2025. It was created for the brands: Yahoo, Yahoo!, and Yahoo Mail, by ad schools: Universidad Autónoma de Occidente and Universidad Jorge Tadeo Lozano. This Digital and OOH Outdoor media campaign is related to the Electronics, Technology, Gaming, and Media industries and contains 1 media asset. It was submitted 25 days ago.
Credits
Advertising School: Universidad Autónoma de Occidente, Universidad Jorge Tadeo Lozano, FIAM-FAAM
Copywriter: Brayan Mitis
Copywriter: Juan Esteban Almanza
Art Director: Luis Rosas
Art Director: Laura Ortíz
Art Director: Thomas Galvão
Motion Graphics: Jim Salcedo
