"What the World Needs Now" is a powerful music video performed by Grammy-nominated Tank and The Bangas (along with the band’s friends and family) created by creative agency Elephant for Yahoo. The song, a reimagining of “What the World Needs Now,” was shot and recorded in Tank’s hometown of New Orleans back in January, before COVID-19 took its grip on the US and before the current national protests over George Floyd’s death and systemic racism in America. While it’s not meant to address these issues directly, it serves as a purely positive message during this moment in history.
This professional campaign titled 'What the World Needs Now' was published in United States in June, 2020. It was created for the brand: Yahoo, by ad agency: Elephant. This Content medium campaign is related to the Electronics, Technology and Public Interest, NGO industries and contains 1 media asset. It was submitted almost 3 years ago.
Advertising Agency: Elephant, USA
Creatives: Pablo Marques, Marco Pupo, Betsy Becker, Hank Hanrahan
Client Services: Gregoire Assemat Tessandier, Shani Arutheliya, Paige Sharkey, Nolan Flaherty, Josh Rabinowitz
Artists: Tank and The Bangas
Artists: Tank Ball, Norman Spence, Joshua Johnson, Albert Allenback