Description
Today, Yahoo Sports is announcing the launch of Yahoo Fantasy guillotine leagues in collaboration with Liquid Death, a killer fantasy football game where fans compete for survival every week.
In a fantasy guillotine league, the lowest scoring team each week is eliminated.
This means fans are always competing against the lowest scoring team – and the Liquid Death x Yahoo Fantasy guillotine leagues experience reflects this. The match-up screen changes dynamically throughout the week, always pitting a fan against the team in the league with the lowest projected points. The match-up screen also features a survival meter, ensuring fans know what their chances of survival are at any given moment.
When a team is eliminated, its players hit the waiver wire. Surviving teams can then bid to claim these players to bolster their rosters.
Elimination continues until one team is left standing.
This marks the first time fantasy guillotine leagues are formally available on Yahoo Fantasy. However, fans have been manually running these leagues on Yahoo Fantasy for several years. This required commissioners to customize their league settings, manually remove players from eliminated teams, and lock those teams from making roster moves. Now, the game is fully set up for fans – no customization or manual operation necessary.
The game brings together the best-in-class Yahoo Fantasy football experience with several hilarious Liquid Death twists.
The game’s logo features a Liquid Death-designed head. Fans can customize their fantasy team avatars with the head, which is available in 18 unique colorways.
Each week, surviving fans can kick the eliminated team’s head through the uprights with a simple flick of the finger (paper football style).
Meanwhile, teams that get the axe are booted out of the stadium and into eternity, with an opportunity to drown their sorrows with Liquid Death along the way.
Liquid Death branding is embedded in areas such as league invitations, the draft loading screen, and the survival and elimination screens.
This professional campaign titled 'Fantasy football has never been more cutthroat.' was published in United States in August, 2025. It was created for the brands: Liquid Death and Yahoo, by ad agency: LD Creative Team. This Film and Integrated media campaign is related to the Drinks (Non Alcoholic) and Sports industries and contains 4 media assets. It was submitted 4 months ago.
