ADVERTISING

Yandex Go

Delosaurus Bureaucraticus

Agency: Magic Camp

The company’s press office notes that their platform helps businesses avoid becoming Bureaucratosaurs. It allows them to forget about the hours spent processing receipt reimbursements and manually filling out advance reports. Instead of juggling multiple accounting and control systems, businesses can simply create a single personal account in Yandex Go for Business with flexible settings. All that’s left to do is top up the corporate account, add employees, and set trip, delivery, travel, fuel, and meal limits for them.

Description

At the Darwin Museum of Paleontology., a new installation has appeared — the Delosaurus Bureaucraticus. It symbolizes an extinct breed of business reptiles who fear modern technologies.

This new exhibit is part of the "Yandex Go for Business" advertising campaign, designed to show how many large companies and small enterprises lose resources and competitiveness due to overwhelming operational burdens.

The Bureaucratosaur stands out among the museum’s other exhibits. It sits on a fax machine like it’s a throne, surrounded by outdated technology, piles of receipts, and stacks of closing documents. You can even hear it sighing wearily under the weight of the daily business grind.

This professional campaign titled 'Delosaurus Bureaucraticus' was published in Russia in May, 2025. It was created for the brand: Yandex Go, by ad agency: Magic Camp. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Professional Services industry and contains 4 media assets. It was submitted about 1 month ago by Yandex’s in-house creative studio: Magic Camp of Magic Camp.

Credits

Creative agency: Magic Camp
Art Director: Alzhana Salimova
Creative Producer: Anna Manturova
Creative Director: Kseniia Gratsianova
Strategist: Kseniia Letenkova
Marketing Manager: Anna Golubets
BTL Manager: Tatyana Kanakova

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.