Mermaid, Martians

Agency: DDB


Only search within 100 degree, why not use Yahoo! 360 degree search engine!
100 degree has a double meaning, one is the angle of a search area and one is a metaphor to Baidu, Yahoo’s no.1 search engine competitor in China. In Chinese, Baidu means 100 degree.

This professional campaign titled 'Mermaid, Martians' was published in China in May, 2008. It was created for the brand: Yahoo, by ad agency: DDB. This Print medium campaign is related to the Professional Services industry and contains 2 media assets. It was submitted over 15 years ago.


Advertising Agency: DDB Shanghai, China
Creative Directors: Jody Xiong
Art Directors: Jody Xiong
Copywriter: Meredin Xu
Illustrators: Jody Xiong


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